communications
22
Oct

Managing photography in today’s digital age

By Laura Haight
DFW Communications Director 

Technology has put incredibly high-end photography features into the hands of everyone with a smartphone, but it hasn’t done a great job of educating this new class of photographer.

This becomes a problem for us when media calls and wants a “high-resolution” photo for print publication. This primer may help you understand some basics of managing digital photos – whether it’s personal or professional.

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Keys to writing a good press release

Press-releases

By Laura Haight
Communications Director, Dining for Women

On the wall in my office there’s a map showing newspapers and periodicals in a portion of the country based on data from the 1880 Census. It is actually one of the first infographics with red triangles showing dailies, blue dots showing weeklies, squares showing periodicals and different colors denoting the number of each in the area. There is hardly a town not covered with dots, triangles and circles.

 

Today, there are many fewer formal publications and yet probably even more communication channels when one considers blogs, websites, tweeters and more. Nonetheless, when a group, business or non-profit wants to get information out they turn to the established media: newspapers, television stations, magazines and, perhaps, established mainstream blogs.

 

Often, they find they don’t get the response they expected. So here are five tips to get your press release or information noticed.

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